LeadUp
Two-sided marketplace connecting homeowners and offices with architects, interior designers, contractors, and Vastu consultants. Requirement posting, matching, quotes, and inspiration galleries.
The problem
The Indian interiors and construction market was almost entirely offline. Homeowners had no reliable way to discover, compare, and hire architects, designers, or contractors. Existing aggregators were generic and didn't account for India-specific buying behaviour like Vastu consultancy or WhatsApp-first communication.
What we built
LeadUp refracts a noisy offline market (interiors and construction) into a guided discovery flow: intent capture, category-specific matching, and quote comparison before commitment.
Including Vastu as a first-class category respects regional buyer behavior and widens TAM beyond generic “find an interior designer” aggregators.
Gallery-led inspiration reduces blank-page anxiety for homeowners while keeping pathways toward posting a requirement and talking to vetted professionals.
The result
- Two-sided marketplace with multi-disciplinary professional categories live
- Vastu as a first-class category differentiates from generic aggregators
- Gallery-led inspiration feeds top-of-funnel discovery and reduces blank-page drop-off
Tech stack
Engineering & product focus
Structured intake for scope, budget, and timeline
Multi-disciplinary marketplace (architects, designers, contractors)
Comparison-oriented UX for quotes and portfolios
Design ideas hub feeding top-of-funnel engagement